Exploring New Possibilities for Travel, Tourism, and Regional Collaboration.
February 20, 2026 | 10:00 AM – 6:00 PM
Location: 350 Trolley Line Blvd, Mashantucket, CT 06338
Celebrity Ballroom, Foxwoods Resort Casino
Shaping is bringing New England’s leaders, creators, tourism partners, and the business community together to rethink how we tell our region’s story; not from a boardroom, but from the ground, experiencing it through the eyes of our guests.
Because before we can ask anyone to visit our six states, we have to remember that we’re tourists, too.
We are the ones who can move from ocean cliffs to mountain peaks, from historic towns to global universities, from wilderness to world-class dining — all within a few hours.
Very few regions on Earth pack this much culture, nature, adventure, and character into such an effortless footprint.
And yet, we’ve never told that story together.
This initiative isn’t just about strategy; it’s about mindset. It’s about switching from “How do we drive tourism?” to “How do we live it?” It’s about leaders being explorers and advocates, acting like curious first-timers.
We’re exploring what becomes possible when our states and sectors collaborate with intention: shared regional storytelling, cross-border itineraries, coordinated seasonal strategy, and a stronger, louder, more confident presence on the national and global stage.
New England has always been extraordinary. Now, we have a chance to shape its story, together.
Reserve your spot
Public Run of Show
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10:00 – 11:00 AM – Arrival + Networking + Showcase Open
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11:00 – 11:20 AM – Welcome (Main Stage)
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11:20 – 11:50 AM – Keynote Conversation (Main Stage)
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12:00 – 12:45 PM – Panel: Leadership in a Connected Region (Main Stage)
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12:45 – 1:45 PM – Lunch on your Own / Showcase / Think Tanks 1 + 3
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12:50 – 1:20 PM – Think Tank 1: Culture as Infrastructure (Room 2)
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12:50 – 1:20 PM – Think Tank 3: The Experience Economy in Motion (Room 3)
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1:45 – 2:30 PM – Parallel Panels
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Panel: Technology Powering the Modern Travel Experience (Main Stage)
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Panel: The Human Engine (Room 2)
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Panel: Why They Come: What Really Drives Travel to New England (Room 3)
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2:40 – 3:00 PM – Lightning Perspectives: What People Underestimate About New England — Fast insights on overlooked assets shaping the region’s future (Main Stage)
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3:00 – 3:30 PM – Networking / Showcase / Think Tanks 2 + 4
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Think Tank 2: Hospitality Beyond the Hotel (Room 2)
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Think Tank 4: Partnerships That Actually Work (Room 3)
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3:30 – 4:15 PM – Parallel Panels
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Panel: Anchors Create Gravity (Main Stage)
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Panel: From Destination to Platform (Room 2)
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Panel: The Host Economy (Room 3)
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4:25 – 5:10 PM – Panel: The Collision Economy (Main Stage)
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5:10 – 5:40 PM – Wrap-Up Synthesis (Main Stage)
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5:40 – 6:00 PM – Networking / Showcase
Welcome Speakers
We’re not just exploring today’s business landscape—we’re spotlighting the bold ideas shaping tomorrow. Step into the future. Make your mark.
BJ Kito
President of Rebellion Group
Jim Altman
Television Journalist, FOX61
Chairman Rodney Butler
Tribal Council Chairman, Mashantucket Pequot Tribal Nation
Erin Stewart
Mayor, City of New Britain
Scott Dolch
President & CEO, Connecticut Restaurant Association
Keynote Conversation
Main Stage – 11:00 AM
BJ Kito
President of Rebellion Group
Chris Anderson
Professor, Cornell Nolan School of Hospitality
Chairman Rodney Butler
Tribal Council Chairman, Mashantucket Pequot Tribal Nation
Eileen Armas
Director of Sales, FOX61/CW20
Brian Shactman
Brian & Company, WTIC 1080
Scott Dolch
President & CEO, Connecticut Restaurant Association
Leadership in a Connected Region
Main Stage – 12:00 PM
As travel, commerce, and visitor behavior increasingly cross municipal and state lines, approaches to leadership need to evolve.
This panel brings together public officials and regional leaders to explore how decision-making must evolve in a connected region, from aligning incentives and infrastructure to reducing friction and enabling collaboration across boundaries.
The conversation focuses on real-world choices leaders face and what it takes to drive regional momentum that benefits communities, businesses, and residents alike.
Michael Johnson
Co-President, Government Affairs, Sullivan & LeShane, Inc.
David Kooris
Executive Director, CT Municipal Development Authority
Paul Formica
State Senator, State of Connecticut
Michael Purcaro
Chief of Government Administration, Mashantucket Pequot Tribal Nation
Brett Broesder
Founder & Principal, Breakwater Harbor LLC
Think Tank 1: Culture as Infrastructure
Room 2 – 12:50 PM
People underestimate how arts, heritage, and storytelling drive visitation, loyalty, and long-term regional growth. These leaders will share how cultural experiences shape destination identity and translate into real economic impact.
Britany Robinson
Editor of Connecticut Woodlands Magazine, Connecticut Forest & Park Association
Sophia Matsas
Vice President Marketing & Communications, Mystic Seaport Museum
Madeline Brock
Founder, Connecticut Women's Hoops
Alex Pettee
Vice-President & Executive Director, Greens Ledge Light Preservation Society
Think Tank 3: The Experience Economy in Motion
Room 3 – 12:50 PM
This conversation focuses on how sports, live entertainment, and outdoor attractions drive multi-day visitation. We’ll explore how flow, capacity, and experience design turn single events into longer stays and greater regional impact.
Jimmy Burchfield, Jr.
COO, Classic Entertainment & Sports, Inc.
Erik Hansen
Vice President of Business Operations, Hartford Wolf Pack
Sean Hayes
President & CEO, Brownstone Adventure Sports Park & Powder Ridge Mountain Park & Resort
Sean Crane
Owner, Crane Wildlife Tours
Technology Powering the Modern Travel Experience
Main Stage – 1:45 PM
Today’s travelers expect trips that feel seamless, even as journeys span multiple destinations and systems. Delivering that experience requires closer coordination across transportation, hospitality, and infrastructure.
This panel explores how technology and partnerships are improving the modern travel experience — from reducing friction to improving reliability and personalization across regions.
Topics include:
– How traveler expectations have evolved and what that means operationally
– Using technology to reduce friction across transportation, lodging, and experiences
– Coordinating across partners during peak travel periods and major events
– Balancing personalization with scale in modern tourism
– What destinations and operators must prioritize to remain competitive
Steve McLoughlin
Chief Marketing Officer, LUXY Ride
David Antrilli
Chief Executive Officer, AAA South Jersey
George Sulak
Chief Marketing Officer, Villa Camilla TCI
Anna Feinberg
CEO & Co-Founder, Alō Index
Ameet Iyer
Senior Director, Engineering Lead, Priceline
Andrew Slaiby
Senior Manager, Travel, Fortune 100 Company
The Human Engine
Room 2 – 1:45 PM
The indelible moments from any trip may be large or small, but they’re always human. A great meal, a warm welcome, a story that brings a place to life.
This panel explores how culture, talent, and storytelling drive tourism growth by creating emotional connection and loyalty. Leaders from media, hospitality, and experiential brands will discuss how authenticity turns destinations into places visitors return to and recommend.
A conversation about the human side of what makes regions stay top-of-mind.
Brian Shactman
Brian & Company, WTIC 1080
Andy Pforzheimer
Founder & CEO, Bartaco
Danielle Scolpino
Associate Director of Operations, Tauck
Kim Knox Beckius
Travel & Branded Content Editor, Yankee Magazine
Amanda Gardella
Chief Administrator, Ben & Jerry's CT
Vincent Errichetti
Owner, Taste of Massachusetts
Why They Come: What Really Drives Travel to New England
Room 3 – 1:45 PM
Every trip begins with a choice.
Travelers don’t just pick destinations. They weigh ease of access, experiences, atmosphere, and the moments they imagine having once they arrive.
This panel explores what truly drives people to choose New England for their trips today. From transportation and first impressions to hospitality, attractions, and the experiences that turn visits into longer stays and return trips.
Tourism leaders will share how traveler expectations are evolving, where friction still exists in the journey, and what makes a destination feel effortless, exciting, and worth recommending.
The conversation focuses on the real-world factors that shape visitor behavior and how aligning across the travel experience strengthens regional tourism growth.
Justin May
Partner & Head of Connecticut Office, Gaffney Bennett PR
Tracy Bonosconi
President, Downtown Milford Business Association
Erin Kirk
Cannabis Ombudsman, State of Connecticut
Peter Fine
Owner, Milestone Restaurants
George Stella
Founder & CEO, BIGtoken
Rebecca Todd
Executive Director, Connecticut River Conservancy
Lightning Perspectives: What People Underestimate About New England
Main Stage – 2:40 PM
In this fast-paced Lightning Perspectives session, leaders from media, hospitality, marketing, and the creator economy will each share one overlooked truth about New England on the main stage. The experiences, stories, or assets people consistently underestimate, and why those blind spots matter for the region’s future.
From cultural perception to visitor behavior, these rapid-fire perspectives are designed to surface fresh thinking, challenge assumptions, and spark new ways of positioning New England as a connected, compelling destination.
Tiffany Guckin
Content Creator, Foods with Finn
Christine Romanko
Senior Manager, Marketing, MGM Springfield
Emily Parasiliti
Marketing Director, MGM Springfield
Lynai Mufungizi
Founder, ThetravelingTrendie
Brian Connors
Professor, Salve Regina University
Think Tank 2: Hospitality Beyond the Hotel
Room 2 – 3:00 PM
Today’s travelers are choosing destinations for experiences, not just accommodations. We’ll explore how wellness, leisure, and curated experiences drive longer stays and stronger economic growth. Hospitality and tourism leaders will share practical ways to design full-stay experiences that increase guest satisfaction and multi-day visitation.
Ron Fox
Sr. Vice President & General Counsel, CowParade
Jeffrey Lizotte
Owner, The Foundry
Kimberly Gagliardo
Executive Director of Spas, The Spa at Norwich Inn
Benjamin Mackey
General Manager, Lake of Isles
Brett Steininger
Sales Manager, WTNH
Matt Coyne
Assistant Professor, Eastern Connecticut State University
Think Tank 4: Partnerships That Actually Work
Room 3 – 3:00 PM
Experts will discuss how regional partnerships move from idea to execution. They will cover topics such as legal structure, shared incentives, timelines, and the real-world challenges that make or break collaboration.
Mike Smarz
Ski Patrol Director, Mohawk Mountain Ski Area
Bruce Flax
President, The Greater Mystic Chamber of Commerce
Ryan O'Donnell
Chair of Hospitality Practice Group, Pullman Comley, LLC
Winnie Wong
Marketing & Communications Director, Real Art Ways
Brian Connors
Professor, Salve Regina University
Anchors Create Gravity
Main Stage – 3:30 PM
Major destinations do more than attract visitors; they create momentum for entire regions.
This panel explores how anchor venues like resorts, stadiums, attractions, and entertainment destinations drive demand, investment, and extended stays beyond their own walls. Leaders will share how large destinations lift surrounding communities and fuel regional growth through collaboration and experience design.
This panel takes a practical look at how anchors become engines for regional tourism.
Dan Bubniak
Certified EOS Implementer, EOS Worldwide
Tim Restall
President, Hartford Yard Goats Baseball
Henry Tessman
General Manager, Great Wolf Lodge
Jim Wharton
Chief Executive Officer, Connecticut's Beardsley Zoo
Michele Roux
Chief Operating Officer, Hartford Athletic
Chris Chiappa
Executive Director of Business Operations & Development, Mashantucket Pequot Tribal Nation
From Destination to Platform
Room 2 – 3:30 PM
New England visitors don’t experience our destinations in isolation. They move across cities, states, and experiences in a single trip. Regions that succeed recognize this shift and design for it.
Collaboration, not competition, is becoming the defining advantage in modern tourism.
This panel explores how destinations can move beyond standalone promotion to become shared platforms for growth. Leaders will discuss how cross-border collaboration — from coordinated storytelling to shared infrastructure and transportation — drives longer stays, deeper engagement, and stronger regional impact.
Rory McGloin
Founder & President, RPM Communication Consulting
Garrett Sheehan
President & CEO, Greater New Haven Chamber of Commerce
Paul Dionne
Vice President of Marketing, Naismith Basketball Hall of Fame
Joe Wilson, Jr.
Director, Department of Art, Culture and Tourism City of Providence
Michele Goldberg
Vice President of Marketing, Explore Western Mass
Paul Mayer
Vice President, Marketing and Communications, DATTCO, INC
The Host Economy
Room 3 – 3:30 PM
The destinations people love visiting are usually the places where locals love living.
This panel explores the Host Economy; how investing in residents, small businesses, and community life creates vibrant destinations that naturally attract visitors. Leaders from chambers, hospitality, and food industries will share how supporting local culture and entrepreneurs drives sustainable tourism growth.
This conversation looks at how putting residents first fuels sustainable tourism growth that benefits both locals and visitors.
Sarah Boucher
VP of Marketing & Communications, Bramble Hospitality
Jeff Roy
Co-Owner, Sound Coffee
Scott Dolch
President & CEO, Connecticut Restaurant Association
Yetta Augur
President, Cheshire-Prospect Regional Chamber Of Commerce
John Lyman III
Executive Vice President, Lyman Orchards
The Collision Economy
Main Stage – 4:25 PM
Some of the most powerful regional ideas come not from formal strategies, but from people and industries colliding.
This panel explores how partnerships across culture, tourism, commerce, and community sectors are driving innovation and shared regional momentum. Leaders will discuss how intentional collaboration turns individual assets into stronger, more connected destinations.
We’ll look at ditching siloes for strategically designing for overlap.
Kay Walten
Founder, Smart Pineapple
David Griggs
President & CEO, MetroHartford Alliance
George Frantzis Jr.
Human Resources Director, Quassy Amusement Park
Sean Nadeau
Vice President, Marketing & Digital Experience, Connecticut Science Center
Stephanie Abrams
President & CEO, New England Air Museum
Michael Harris
Executive Director, Visit New Haven
In Plain Sight: Turning Insight into Impact
Main Stage – 5:10 PM
This closing session brings together leaders from across the day’s conversations to reflect on key insights, shared challenges, and opportunities for regional collaboration.
Through live discussion and audience engagement, this panel explores how New England gains the most by working across borders and the actions that can move ideas into real-world partnerships.
This dynamic synthesis is designed to turn conversation into momentum.
BJ Kito
President of Rebellion Group
Paddi LeShane
Chief Executive Officer, Sullivan & LeShane Public Relations, LLC
Joe Wilson, Jr.
Director, Department of Art, Culture and Tourism City of Providence
Michele Goldberg
Vice President of Marketing, Explore Western Mass
Kim Knox Beckius
Travel & Branded Content Editor, Yankee Magazine
Innovation Showcase
Connect with the businesses that are driving change and advances in New England.
Take a look at our sponsors
Our current sponsors have been instrumental in making our events possible, providing the support needed to bring together influential leaders, policymakers, and industry pioneers. Their commitment not only enhances our gatherings but also underscores their dedication to fostering progress and driving New England forward.
Watch to see what is in store for Shaping New England
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