Get a behind-the-scenes look at the USGA’s comprehensive marketing approach with Head of Brand and Marketing, Lynn LaRocca. We delve into how they balance the prestige of golf with innovative strategies to broaden its appeal and ensure anyone can play. Learn how they connect with fans, capitalize on golf’s rising visibility, and empower players to reach their peak performance. Lynn also highlights the USGA’s deep commitment to the long-term health and betterment of the game.

We are continuing the 87:60 X Shaping CT’s Future series, where Virtuoso CEO BJ Kito sits down with sports and innovation experts ahead of Shaping CT’s Future’s event on sports and entertainment.

Check out the episode on Spotify, Amazon, YouTube, or Apple.